Bisnis Internet di Indonesia – Peluang Bisnis Internet – Internet Marketing Indonesia

Amazon is without a doubt recognized as the most successful e-commerce website in history.Various debates are focused around the role of their affiliate program, website usability, site customisation, and marketing investments. However not much attention has been given to the crucial role content plays in the amazon field, and the hugh lead it has over its competitors.

So how does amazon use this content to its benefit?. Unlike the other trading websites, they don’t just stop at a single product image and a blurb.

1. : Amazon incorporates basically every bit of text information the publisher of the goods has offered.In the case of books, this is the publisher’s description and chosen reviews of the amazon kindle.

2. : Then there are the well known user reviews. Many sites offer clients an opportunity to post a comment on the kindle, however many websites in the case of amazon give their reviews prominence and as a result there’s rarely an item on amazon.com that doesn’t have at least a couple of reviews.

3. : To conclude , you can locate the original reviews that the in house writers at amazon generate . Although they have a vast amount of content and therefore have no need to pay writers, amazon still sees the value in expertly designed words.

What are the advantages does web content give to amazon?

1. : What you see. If you can get the visitor’s attention long enough then they will be much more likely to remain on the site. As all web marketers know, the longer the visit, the higher the chance of them buying something, in the meantime, they’re much more likely to return in the future to amazon when thinking about further shopping. After all, it’s one of a handful of ecommerce sites that actually offers the information you’ll need to come to a decision.

2. : Shared mindset. Was there ever a time where you were unsure about purchasing something until you read something at amazon.com that won you over?. You probably didn’t see it at the time – we all like to believe that we are the ones making the decisions and not the product of skillful promotion – however content carefully placed has worked its magic on your decision making.

3. : Trust. The constantly overlooked part on the e-commerce website is how content can build enough trust in users to feel comfortable enough to take out their credit cards. The ultimate question of confidence in electronic commerce is,getting an item that wasn’t truely what the purchaser had wanted, detailed information about the product goes a long way in allaying these worries .

4. : Search engine traffic. Most Surely there are times when looking for a product , you find amazon as one of the first results. How regularly do you see overstock.com or barnesandnoble come up? why would they?. They haven’t got anywhere close to the amount of text search engines require to create their listing on.

5. : Reduced spending on advertising. Overstock.com launched quite a hugh television and online advertising campaign, which included major price reductions.however amazon.com remains no.1 online, and hasn’t felt it neccessary to promote in the offline media for some time now. When you’ve got both search engine traffic and a shared mindset that content can deliver, even the biggest advertising budgets will have great difficulty in unsettling you.

To conclude, amazon.com has the most sophisticated and skillfully crafted e-commerce set up in history, however it still values one of the most time-honored ways of selling the kindle: words. If your business doesn’t have an advertising budget of the overstock’s or the barnes and noble’s of this world, then that’s really very encouraging.

There’s been a loud bang echoing through the publishing world in no time . After the co-owner of booklocker and writers weekly Angela Hoy, ended a phone conversation with an amazon rep last month, she published the warning that amazon was giving an ultimatum to POD and small press publishers: to do all printing using booksurge, or else the ” the button to buy ” on their site will be disabled. There’s more, POD publishers who come to an accommmodation to use amazon’s booksurge must pay for the privilege.

These publishers will pay amazon to print their books together with an upfront fee for the new set of books, plus a 48% take from every sale.To prevent their purchase buttons not staying active is to enter the amazon’s advantage program, that costs $ 29.95 a year, plus transport costs and 55% of all sales to amazon (see this analysis, as well as a complete overview of the subject and lots more Make Money Online related articles, which together were done by angela hoy and her husband Richard on their website, writer’s weekly). Publishamerica, which refuses to yield to amazon’s demand, has published a release on their website explaining why it will never comply with their “strong arm” strategy.

Amazon contends that using machines from their own warehouses to print books will save time, readying titles to be sent out a lot faster. It also lets them combine the title with another product to be delivered in the same package using their prime shipping time, they also claim that it makes more sense to print books on site to save on transportation and fuel costs. But we say: this may be legal, but to raise booksurge’s market share at the price of other publishers looks, sounds and resembles a monopoly and that’s not a good deal for anyone. Although we have relationships with lots of POD and small press publishers, and definitely sympathize with their situation, we are specifically worried about , how this undermines the independent author, who will pay the price for this at some point.

What options do we have to publish now?, with corporate amazon dictating all the rules this undercuts the concept which is behind POD. Perhaps the signs were on the horizon once amazon bought booksurge, the question is why was it neccessary for them have a on demand services?. More than 80 online blog comments, newspaper editorials and forum contributions have all come the same consensus which is, it may not be illegal however it’s unethical and a strategic Make Money Online mistake to exert enormous pressure on the POD publishers and writers. Hoy as with publishamerica, says she will not succumb to amazon’s plan and she’s urging the others to join forces to defend themselves. Top players such as authorhouse , iUniverse, xlibris and Lulu have however stayed largely silent in public.

Meanwhile the internet is buzzing activity and there seems to be a clear agreement judging by headlines:

‘Amazon’s grip tightens on print-on-demand publishers.

‘Amazon to force POD publishers to use booksurge.

‘Amazon pulls a microsoft’.

‘Amazon turns the screws on small publishers’.

‘Is Amazon getting greedy’? And a personal favorite

‘Use booksurge or die?

One independent author has even published a petition online. Writers have deluged message boards and blogs with comments about this problem and what the implications are for their books. The vast majority are unhappy, but there are a number of pragmatists, who view it as business as usual. Amazon’s just doing what most other businesses are doing a case in point, how microsoft is dominating the software market, some issues raised include: ‘Can books be ported directly over from a POD publisher to booksurge?.Over at the Lulu forums, writers note that Lulu’s standards are different, in order to be published by booksurge would mean that authors would be forced to buy a booksurge publishing package , even if they wanted to publish with Lulu.

The ceo of lulu said in the Wall Street Journal that he believed booksurge’s prices were “somewhat higher” than other printers. Is it truely about faster service to the customer or are they looking for another way to make more money by printing more books? (It should be said that amazon / booksurge have approached publishers for a while now to try to get them to do their printing through booksurge without much success).There’s frustration over being forced to use booksurge’s services even though they are content with their current publisher, a fact that if books were printed by booksurge writers would have to set up once more with LSI / Ingram their competitor, to be distributed to bookstores, just more costs. A amazon boycott of not doing business with the company, stopping the purchasing of books through their website and the removval buttons from websites, blogs, newsletters and so on are in the pipeline.

Okay, Amazon.com is a business and chooses to do what’s in its best interests, possibly more people would be won over had they produced a better argument. Comparing this issue to its earlier decisions, to include reader reviews and to let used books to be resold over all the objections of publishers just doesn’t work why?. Regarding reviews, amazon permitted outsiders to provide these assessments (interestingly, before this, anyone could review a book at amazon, now you must be a registered member of theirs to do this .), the same goes for selling used books – these books are sold by people who are not part of amazon, however amazon has realized the profits to be made, because it now owns booksurge. So authors have less choice, POD publishers face more charges, and at the end of the day, who gets less?. The much proclaimed customers amazon keeps pretending to care about of course. This maybe big business in action for you, but it’s not good business.