As a website owner, hopefully you know and understand exactly what a RSS feed is, but only in case you don’t, here goes.

Sharing With RSS
Really Straightforward Syndication, or RSS, feeds are an easy way of sharing content. The blog owner is in totally control of what is shared and it makes keeping up to date a really simple task.

Increase Return Visits
For the website owner, it might increase visitors back to your site. Primarily it is increasing the repeat visitors to your weblog, which is very crucial traffic. If a reader is willing to come back time and time again to see what interesting new content you have placed, they are valuable dedicated readers. Not only does this increase your visitors levels, but they are then also likely to start joining in by placing comments, book marking with web sites such as Digg and Stumble Upon and sharing your ramblings with their friends directly and through sites for instance Twitter.

Best of all, because they are long term readers not just do you get to interact through comments and replying to their comments, but they also have more trust in what you say and are more prospective to respond to affiliate promotions.

Increase New Traffic
But RSS Feeds are not just about present visitors. Some websites like to share the content of other web-sites and they do this by utilising the RSS feeds. By displaying yourRSS Feed content on their site they are possibly showing it to new readers, who may become your visitors.

How Do You Install RSS?
So, how do you use them if they are so astonishing for generating traffic? Well any decent website software will have an RSS feed built in, but there are also tools as for instance Feedburner that gives more options.

Then, be sure that you have a big, obvious RSS Feed icon on every page. Make it obvious, somewhere that people will look to and always notice it. Also, add a page around using the feed – how to subscribe, what it does and so on. Invite your readers to subscribe and keepup to date.

You Choose Your Options
It is up to you how you run your feed. Options will permit you to have, as for instance, just the most recent 10, 20 or whatever number of posts you want to include. Some people like to merely include a summary of the post, fearing that others will use the feed to steal content, whilst others like to share as much as likely to get the best advantages.

You might also use tools to exclude certain categories from your feeds. I like to drop the uncategorised posts from my feeds – I categorise every main post so anything filed in uncategorised is typically off topic and I don’t want to trouble regular feeders with them.

Written by Keith Lunt of How To Start Your Blog. Call in if you need any help or advice with blogging for money.

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