Posts Tagged advertising

Tips to Write Better AdWords Ad Copy

Posted by guru1 in Uncategorized on May 23rd, 2011

Your PPC campaigns will improve if you do some reading about copywriting principles. The only difference between writing traditional copy and copy for your AdWords campaign is that here you have to convey your message in only a few words, which makes it more challenging. We would like to share about 3 very solid copywriting concepts that you can apply in your Adwords PPC campaigns.

Be sure to proceed slow but steady with your ad testing if you’re not highly experienced. You’ll be doing A/B split testing, and you don’t do that by testing everything all at once. You only test one part per test such as the headline, or some other part. The reason is that when your conversions change, you need to know what caused the change. Remember to track your click through rate because if your ads performing well, you’ll get a high number of clicks.

Your PPC ads must convert, and if you’re not experienced writing advertising copy then it really can be a challenge. For one thing, don’t waste any ad space by using words that are superfluous. You have little space and time to create an impact on the reader, 60 characters maximum. You have to get a lot done: the headline captures attention and the ad body is interesting enough to make people curious and click through to your site. The nature of Google AdWords, or any PPC platform, is that people won’t return if they leave the SERPS page, generally speaking. Your headline must really grab people, and then your ad needs to take over and do its job. Now you have a better idea as to why your ad copy needs to be tight with no wasted words. Sure, the competition is tough, but you can certainly succeed with knowledge and experience. No matter what you put in your ad, just remember you have to test it. You always need to carefully consider whether or not to use the word “free” in your ads. Also, your ads always must be very clear about what is being offered. Your website must be relevant and what the reader/surfer is expecting to see.

One approach you can try, and it can work well, is to ask a compelling question in your ad. Don’t make them think too much, never, but rather ask a question that just drives the dagger all the way home. You want people to feel like they won’t be able to get to sleep until they know the answer. There is real power in this strategy, but the key is in the question. If you’re brand new to PPC and Google Adwords, then take the time to learn from a reputable source, and then get started on it.

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How you can Produce a Newsletter for Your Direct Sales Business

Posted by guru1 in Uncategorized on May 20th, 2011

Newsletters are an superb communication tool for any organization owner.  They help communicate a brand image, connect with consumers and prospects on a diverse level, provide value to readers, and communicate any campaigns and product offerings – keeping clients up to date.  

Here’s the way to build a newsletter to develop your company:

1.  Determine frequency.  How often do you desire to publish your newsletter?  Remember every issue involves a few hours of preparation which includes creating the articles.  Identify a schedule you know it is possible to keep up with.  It is always easier to add supplemental issues or increase the frequency even so decreasing the frequency can give a inadequate perception.  Monthly, quarterly, weekly are all selections.

2. Email or print?  How are you going to distribute your newsletter?  You can find advantages to both.  Electronic mail is extremely cost effective and instantaneous.  Print is nice since it gives something tangible for shoppers to hold onto.  If you have an international contact list then the print option may be cost prohibitive

3.  If offering an e-mail newsletter, add an op-in form on your site where visitors can join your list.  This not only boosts traffic and visitor value, it helps construct a list of contacts and clients.

4.  If you’re planning to email your newsletter, contemplate paying for an electronic mail distribution, list management, and service.  There are a lot of obtainable on-line.  They offer newsletter layouts, enable you to design the newsletter yourself, and manage the list subscriptions, unsubscribes and enable you to generate numerous newsletters at once and schedule them in advance.  The price for services vary however quite a few base their prices on the number of subscribers. 
 
5.  Let people know about your newsletter.  Include things like a link for your subscription form in all e-mail communications, signatures, and even consider adding it for your company card, brochure, and other marketing materials.

6.  What is your newsletter planning to be about?  Now it’s time to get down to business enterprise.  What have you been gonna comprise in your newsletter?  Some newsletters have a single article and a promotion.  Others have 3-5 articles and an equal amount of promotional written content.  What are your articles about to be about? Will you write them or will you hire a writer?  Take a look at newsletters you like and contemplate why you like them.  Take into account what kinds of information will add value for your readers.  What questions or difficulties do they have? 

7.  Graphics.  Graphics are an exceptional way to create a newsletter visually appealing.  Alternatives comprise adding a logo or a header to each and every newsletter as well as which includes graphics, photos, as well as charts within the newsletter.  Stock photo sites are a fantastic place to get started, however it is usually a very good idea to create certain the reprint rights are available.

8.  Advertising? Have you been about to sell advertising space within your newsletter?  This is really a personal decision that will be based on how the audience will perceive the ads.  A general rule of thumb would be to have a newsletter contain 80% informational information and 20% promotional content. 

Newsletters are an superb tool to both market to and be connected with your customers and prospects on a normal basis.  The necessary key to a newsletter that works is usually to first focus on providing high quality content material on a frequent basis. 

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