I believe that the majority of us in the book world spent the last week being sad over the fact that POD books, writers and publishers were being excluded from amazon. Okay not excluded necessarily, but were being forced to follow the new Amazon.com rules, to which you would either comply or otherwise suffer the consequences. To tell you the truth, this was forseen to take place for some time now.Seeing the situation as it is, and speaking with both individuals at the office and in the industry, there’s something i quickly came to know and this is probably the best thing to have occurred in book marketing for a long while. Why is this so? being authors we falsely assume that amazon has our best interest at heart- they’re selling our books and as a result have become too complacent in our own advertising efforts.

The truth is this, if you add up the numbers, most are really just selling only a small amount of books at amazon but many of us still buy into the dream that it’s a pot of gold for sales. This move by them goes to show that they’re not needed after all particularly if we use our intelligence and explore our other resources elsewhere. The truth to Make Money Online boils down to this, we found it convenient for them to give our books exposure and they did take care of sales, all this is true but there are other websites just waiting to fill their shoes for example books-a-million and barnesandnoble two that i can think of, i’m pretty certain you’ll find many more. By just concentrating your online marketing efforts to just Make Money Online with your own website, in a sense you may have seriously limited your own book’s exposure by not thinking outside the box, so to speak. Amazon’s decision has now forced the intelligent, creative, savvy writer to explore other fields, coming to the conclusion that there are other methods we can use to sell our books apart from amazon. So, how do you compete with this retailer’s overwhelming dominance? here are some techniques to get you going, however be warned though , i’m not going to tell you anything that’s new , but all the same, it’s useful to hear it again:

· Have a great web site that’s easy to navigate , Through what i call ‘the short sale process’, meaning making your buyers go through less steps to access your product. If getting people to buy from your website is hard , try to offer special offers, signed copies or bundles to attract readers to purchase from your site and not go searching for similar books to yours elsewhere.

· Plug your message on social networks such as squidoo, nothingbinding, facebook, authornation, authorsden, and to the diminished, but still popular myspace. You can find many such places out there and tons more springing up all the time, sse as many them as possible to further increase the potential exposure for your book , not just stick to one.

· Get familiar with as many e- retailers and other strategies to sell books, be certain that your book gets good reviews on websites such as barnesandnoble and other similar e-commerce sites.

This is what i’ve said on several occassions instead of staring at the closed door, locate an open window and get the process going. Amazon may have shut the door but only via this limited access, can we finally acknowledge that there are plenty of other possibilities out there. This is the situation all e-retailers follow this model too, let’s face it everybody wants a larger share from the sale of books, profits from each one is minimal at best for these guys, the more that is made from creating these books themselves the better. So in effect amazon has forced us to become less dependent and more self-independent.

To conclude, the author, which relies on themselves for the grater share of their success, should win in the end . Being dependent on someone else is never a good way to go, because when it’s not there anymore, the marketer is back to square 1 and you’re forced to start from the beginning. It’s difficult enough to promote your book around the world, it’s tougher continuing to do new marketing campaigns, do not allow any online adversary to dictate your future success, learn from what has happened in the case of amazon and take control of your life today.

Amazon is without a doubt recognized as the most successful e-commerce website in history.Various debates are focused around the role of their affiliate program, website usability, site customisation, and marketing investments. However not much attention has been given to the crucial role content plays in the amazon field, and the hugh lead it has over its competitors.

So how does amazon use this content to its benefit?. Unlike the other trading websites, they don’t just stop at a single product image and a blurb.

1. : Amazon incorporates basically every bit of text information the publisher of the goods has offered.In the case of books, this is the publisher’s description and chosen reviews of the amazon kindle.

2. : Then there are the well known user reviews. Many sites offer clients an opportunity to post a comment on the kindle, however many websites in the case of amazon give their reviews prominence and as a result there’s rarely an item on amazon.com that doesn’t have at least a couple of reviews.

3. : To conclude , you can locate the original reviews that the in house writers at amazon generate . Although they have a vast amount of content and therefore have no need to pay writers, amazon still sees the value in expertly designed words.

What are the advantages does web content give to amazon?

1. : What you see. If you can get the visitor’s attention long enough then they will be much more likely to remain on the site. As all web marketers know, the longer the visit, the higher the chance of them buying something, in the meantime, they’re much more likely to return in the future to amazon when thinking about further shopping. After all, it’s one of a handful of ecommerce sites that actually offers the information you’ll need to come to a decision.

2. : Shared mindset. Was there ever a time where you were unsure about purchasing something until you read something at amazon.com that won you over?. You probably didn’t see it at the time – we all like to believe that we are the ones making the decisions and not the product of skillful promotion – however content carefully placed has worked its magic on your decision making.

3. : Trust. The constantly overlooked part on the e-commerce website is how content can build enough trust in users to feel comfortable enough to take out their credit cards. The ultimate question of confidence in electronic commerce is,getting an item that wasn’t truely what the purchaser had wanted, detailed information about the product goes a long way in allaying these worries .

4. : Search engine traffic. Most Surely there are times when looking for a product , you find amazon as one of the first results. How regularly do you see overstock.com or barnesandnoble come up? why would they?. They haven’t got anywhere close to the amount of text search engines require to create their listing on.

5. : Reduced spending on advertising. Overstock.com launched quite a hugh television and online advertising campaign, which included major price reductions.however amazon.com remains no.1 online, and hasn’t felt it neccessary to promote in the offline media for some time now. When you’ve got both search engine traffic and a shared mindset that content can deliver, even the biggest advertising budgets will have great difficulty in unsettling you.

To conclude, amazon.com has the most sophisticated and skillfully crafted e-commerce set up in history, however it still values one of the most time-honored ways of selling the kindle: words. If your business doesn’t have an advertising budget of the overstock’s or the barnes and noble’s of this world, then that’s really very encouraging.