I have a lot of friends who are attempting to make money via the internet. Most of these people have invested in a number of websites which they are hoping will earn them a decent monthly income via adsense. They have spent a lot of time in attempting to drive traffic to these sites by way of writing articles, or by obtaining free unique content from a content provider. What I am finding however is that they are hoping for instant results and have a lack of patience. During the summer months less and less people are spending long periods online with many of them going on their summer vacations or just enjoying the fine weather. The amount of money that the majority of webmasters earn is likely to be lower at these times for obvious reasons.

A number of my close contacts do not have the same attitude as to what I do and are instead looking for instant rewards. Another aspect which has greatly annoyed and frustrated a lot of my friends is the fact that they are seeing no movement in the page rank of their sites. This again is a lack of patience and is very short sighted. All of the links that they have attracted thus far pointing to their websites may well have already led to higher rankings and additional sales and for this reason webmasters should not be overly concerned with the whole page rank issue. Whether your site is about egg donation or about fostering; promoting your site in a patient manner is essential.

I also see each of my own websites as an investment. In reality I would ideally prefer if these sites were making their millions today but I am more than happy to play “the long game”. By working hard today I should see the benefits tomorrow – tomorrow being possibly one or two years down the line – the benefits being increased online sales and a higher SERPS position.

The portfolio of websites that I own, also have a market value. If I wanted to, I could sell them and surely the more work I put in to promote each site, the higher this market value should be.