Posts Tagged ppc internet advertising

How To Convert A Tiny Pay Per Click Advert Into A Whopping Pay Per Click Advertising Profit

Posted by admin in PPC Advertising on August 16th, 2010

In order to succeed in Google AdWords, there are two things to remember. Having the right keywords is the first, while creating an effective ad copy is the second. The second one is quite challenging since it takes much more skill, and much more time to write a short copy than a long one. I’ll give you a few tricks to do just that and increase your click through rate to as much as 25%.

Step 1. In your headline, write a benefit or an end result. Before you write a ‘benefit’, be sure that it’s really a benefit, and not just a feature of your product. To make it all clear, create a list splitting the benefits from the features.

Step 2. Put yourself in your buyers’ shoes to realize what precisely they are searching for. Be sure to understand what is important to your customer, and not what you think is important for them. You can’t afford to waste a character space dealing on a not so important feature for your customer.

Step 3. Work around your keywords and modify existing ones that have proven to generate more clicks. In fact, there tends to be a greater click through rate on search results that use the exact keywords the searcher enters into the search box.

Step 4. Start big and narrow it down. Begin by writing a few sentences about what you would like your customer to know. After you have written your sales speech, go back and take out every word that does not need to be there. Be sure to stick with the character limits set by your PPC search engine platform, and still be able to get your point across. Now is the moment to begin rearranging words to create an ad that will match the PPC search engine’s parameters. Don’t forget to include the keywords in your ad copy to attract the targeted audience to your website.

Step 5. It’s time to tryout your ads. Put them up at 0.05% click through rate, your Pay Per Click search platform will directly notify you that your advert has been pulled out and that you need to make changes.

Once you have launched your PPC ads, always track the results daily. Try to make changes on your ads to see if they could generate a better click through rate. Change the advert and swap out words for similar, yet striking ones if it is pulled. One little word can make all the difference to get you on the top of the list.

Writing a whooping PPC search advertising ad copy involves your full attention. Rest assured that even with the limited space, there is always enough room to pique your future clients’ interests. Make the most out of the limited space and you’ll see bigger returns from your PPC internet advertising campaign.

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How To Make An Efficient PPC Advert Copy

Posted by admin in PPC Advertising on August 16th, 2010

If you want to have a successful Pay Per Click (PPC) search marketing campaign, writing an exceptional PPC ad copy is very important. An exceptional PPC ad copy involves not wasting money on unwanted clicks, but writing targeted descriptive titles and descriptions. It’s crucial to have a Pay Per Click advert copy that conveys the right message to the right group of people, and not only anyone else, since you’re paying for each click. And fitting the right message in a very limited online real estate can be a challenge.

Create at least 3-4 different variations of an ad copy for the same product to lure in your future customers’ different personalities. PPC search advertising is not a “one size fits all” process. Even before beginning the process of making the advert copy, be sure you have determined your target group. If it’s any consolation, studies have shown that if important keywords are included in the ad title and the body, the conversion rate is going to be higher. So, why not follow the studies’ recommendations and give it a try. Chances are your PPC search marketing campaign will benefit from this.

When I said limited online real estate, let me put down the specifics. For example, Google AdWords has the following character limits: 25 characters for the headline, 35 characters each for Lines 1 and 2, and 35 characters for the display URL. Other advertising platforms have approximately the same character limitations.

The art of writing an effective PPC ad copy is also the art of fitting a message into these limits. The key is to write something that will stand out from the competition. A well written ad copy have to be clear enough to screen a visitor if he would become a potential buyer. If your advert copy doesn’t pre qualify your visitors, you would wind up wasting a lot of money if the ad does not draw your probable visitor. The pre-qualification process may lower your click through rate, but at least you will be getting higher quality visitors who will really purchase something from your website in return.

The next thing to do is to combine your Pay Per Click advert copy with the optimized landing page on your website. You don’t want to send your potential buyers to the homepage as this is too generic. Using the homepage as a landing page has been proven to get lower conversion rates. Instead, match your ad copy with the appropriate landing page. The landing page must contain the relevant information that your probable client is searching for and the product or service that you are trying to sell. It should be customer-friendly and easy to navigate to turn a visitor into a buyer.

Your PPC ad copy holds the card for a successful PPC search marketing campaign. That’s why it’s very important to write a copy that is effective and attractive. An effective ad copy will turn your PPC internet advertising investment into a productive asset.

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