Posts Tagged PPC internet marketing
Mobilize Your PPC Search Marketing Campaigns For The Yahoo/MSN Merger
Posted by admin in PPC Advertising on October 15th, 2010
Having sanctioned by all the regulating bodies, we can see the Yahoo/MSN join forces in no time. What’s left for advertisers is to wait and prepare their PPC search marketing campaigns for that big leap. As the little details of the merge are being smoothened out, there are a few things you might want to think about.
Clearly you should not neglect your MSN search campaigns; on the contrary, you should work equally hard with them because MSN and Yahoo will be one. Don’t wait for that time to come; set up your Quality Score with MSN to prevent being in a bad place. A point to think about: If you have some form of reference line before the bid landscape being transformed by marketers trying new ground and making their way around, you would have a competitive edge.
When the merge happens, launching your Pay Per Click campaigns on Yahoo only or on Yahoo and its partner sites is feasible. Your performance in the online marketing world will very much get better. Besides, marketers can now run their Pay Per Click campaigns on Yahoo partner networks only. For whatever reasons they may have, niche players can take advantage of specifically bidding on a Yahoo partner network only. Just focus on the Yahoo partner network and bar the other referring sites that don’t match your criteria.
If Google has Sitelinks, Yahoo also has its Rich Ads. The betas applying to top branded keywords that Yahoo are testing will give publishers’ customers deep links to access particular promotions or search their sites. More marketers recently have access to these ads and compared to to the beta version where it used a fixed cost model, it is not CPC based. Take your piece of the 25 percent increase in CTR Yahoo is promoting and get your hands on this.
Though you can never really be sure how the merger will affect the PPC internet marketing landscape, but at least you can gear up your PPC campaign for this innovation. Do a lot more testing in your campaigns, from basic ad copy testing to more advanced beta testing as PPC advertising becomes more prominent in your online marketing strategy. Lying around and doing nothing while waiting for the big merger just wouldn’t help you succeed; so go on and keep yourself busy.
What Is The Contrast Between A Good And A Bad AdWords Campaign?
Posted by admin in PPC Advertising on June 4th, 2010
What’s remarkable with Google AdWords is it bridges you and your customers at the exact moment when they are looking for your product or service. And what’s even more remarkable is its network reaches more than 80% of Internet users around the globe, according to Google itself. You have the freedom to select your own keywords that fits your ads to your target audience adn craft you own later with Google AdWords, and pay only when someone clicks on them – aptly called Pay Per Click (PPC) advertising.
If done the right way, Google AdWords is the perfect way to advertise on the Internet. It can touch hundreds, even thousands of surfers searching for your exact product or service, which will ultimately cause improved sales transactions. Don’t be like those companies that have invested so much in PPC advertising, yet only get unwanted clicks from untargeted audience. I have cracked the difference between a good campaign and a bad campaign with my years of experience in the PPC advertising industry.
Fruitful Google AdWords campaigns all come down to the utilization of very specific keywords that firmly depict a product or service, instead of broad or generalized keywords. Next comes geo-targeting. You need to recognize whether your product or service is local, national or global, as Google AdWords lets you to choose where you want your ads to be displayed. With geo-targeting, you can specify a single state, an entire country, multiple countries or even the entire world; it’s all up to you.
To give you a clearer picture, for example you were a gourmet brownie company that delivered brownies only in North Carolina. If you bid on keywords like gourmet brownie and had them displayed throughout the US, then you would most likely receive a lot of worthless clicks that will still be billed to your account.
What you should have realized are: first, the keyword gourmet brownie is too generalized and does not particularly illustrate your service of gourmet brownie delivery. Secondly, your adverts should have been published for North Carolina Internet surfers only because this is the only state in which you supply gourmet brownies. The best thing to do is to bid on a keyword like gourmet brownie delivery and set up your ads to be displayed in North Carolina only, causing you to receive targeted clicks. PPC advertising is not only to obtain as many visitors to your site as possible; but instead, to acquire the best quality of targeted clicks. You need to concentrate on bidding keywords that will send targeted clicks to your website because AdWords is Pay Per Click advertising. This way, you would only pay for legitimate clicks and not unwanted clicks.
When done the right way, Google AdWords could open new horizons of selling your products or services online; if not, then it would cause you to spend loads marketing dollars. So, be sure to optimize your keywords and target them to reach your targeted audience online to have a good, if not the best PPC search marketing. Now you know that PPC internet advertising is that simple. Good luck!
