Posts Tagged PPC management company
Does Your Website Need PPC Or SEO PPC?
Posted by admin in PPC Advertising on August 31st, 2010
Most websites employ both PPC and SEO, but many of them don’t know what each does for their websites. Actually, doing PPC management and SEO PPC at the same time is the best thing in online marketing. However, there are certain advantages and disadvantages for both that you must think through before concentrating on either on or launching the two.
The foremost advantage of using PPC is that you get instant results and not wait a few months later. You can begin it anytime you want and stop your Pay Per Click adverts at anytime you want. That’s why it’s ideal for limited or seasonal offers like holiday sales. It’s also easier to test different keywords and landing pages with PPC and you don’t have to modify websites to accommodate your PPC ads. Finally, Pay Per Click allows you to bid on a wide selection of keywords and variations to correspond to every probable search query.
Then again, you could spend a lot of money and still don’t get any positive results if you don’t know how to manage your Pay Per Click campaign like bidding on the wrong keywords or miscalculating the maximum bid price. Another problem you have to face is click fraud. Many clickers are not really interested with what you’ve got to sell, but are just employed to do so.
If you choose PPC advertising, make sure you use a ROI tracking tool so that you’ll know where your money is spent.
Alternatively, SEO has its own pros and cons. Unlike PPC, traffic generated from organic or natural search results is almost free if the up-front work has been done. You can just leave your website after it has been optimized and it will still generate traffic. You don’t have to think of every visitor as an expense but will welcome every visitor to your site without worrying about paying for their visits. Most importantly, Search Engine Optimization provides long-lasting results without pouring money into it.
Before seeing any results, Search Engine Optimization requires time and patience. It is very time consuming and requires a lot of work to do like redesigning web pages to make your website search engine friendly. This could be a good thing for your visitors since your website will become user-friendly.
If you look at both PPC and SEO, you’ll realize that the latter gives long-lasting results at a lower cost at the end of the day. However, it’s always best to use SEO and PPC rather than just using one of the other for optimum results, and to consult a PPC management company. Both will surely bring success and you don’t have to spend a fortune to see positive results.
Seven Rules To A Valuable Google AdWords Campaign
Posted by admin in PPC Advertising on August 20th, 2010
When a person searches Google for a product or something, Google will display ads related to that search. And if your ad appears on Google AdWords and that person clicks on your ad, you would pay for that click. That’s how Pay Per Click (PPC) advertising works, specifically in Google AdWords. You would only pay every moment the advert is clicked on although your ad turns up a thousand times for a specific search query.
You can launch as many ads as you like, for as many different products and services as you like. The beauty about Google AdWords is there is no cost to set up a PPC campaign, and you can modify your campaign as often as you like. Plus, Google provides a comprehensive report showing which words and phrases produce the most click throughs for your ad. To maximize your Google AdWords campaign, follow these seven rules. This is wise PPC management.
1. Avoid Highly Searched Single Words. Choosing highly searched single words puts you in competition with lots of people who are willing to pay a lot for those exact words. These single words can cost $9-$20 per ad click, making them tremendously expensive to buy. What’s more, as a single keyword almost always doesn’t totally signify the product or service, this is very impractical.
2. Choose Phrases Instead. People mostly look for specific information or a solution to a specific problem. Then don’t search for ‘schools’, but will rather search for ‘law school los angeles’. Buy targeted phrases with location, rather than buying pricey single words.
3. Write Relevant Ads. You want to display your ads only when it is relevant to the search, and not display it all the time. You want your advert to turn up only if someone is actually searching for what you have on your site. This makes it a cost-effective Pay Per Click advert. To pick ad phrases based on the way people search – phrases looking for a solution or an answer is the way to make an appropriate advert. Make as many different combinations of words and phrases that might be typed into.
4. Avoid the Crowd. Check Google AdWords on how many ads already exist for a particular keyword, and also check what pages are shown in search results. It’s best to bid on keywords and phrases that have no ads when you bid on those words, making your ad the only one shown, which makes your ad really stand out. If the keyword already has a number of ads running, and more adverts repeating on the 2nd and 3rd pages of Google search results, better search for a more unique but appropriate phrase or word.
5. Write your Ad With Care. Write your ad carefully since you have a very restricted ad space to get your point across. Your headline should state the benefits of visiting the link, and the two lines should include attractive words that further describe the link.
6. Set a Practical Budget. This is self-explanatory. You don’t want to overspend or that would leave you spending more money instead of gaining more money. It’s important to set a maximum daily budget to control the cash out. Google will inform you if you go above your budget.
7. Check the Results. Google AdWords provides broad reporting features that indicate the performance of all your keywords. Through this, you can identify which phrases produce the best results and can help you come up with similar keywords to add to your list.
If you follow these seven basic rules, you definitely know how PPC management works with Google AdWords. The best PPC management company can also help jumpstart your campaign right on track. The right push can make your Google AdWords campaign a valuable investment.
