Posts Tagged PPC management
Seven Rules To A Valuable Google AdWords Campaign
Posted by admin in PPC Advertising on August 20th, 2010
When a person searches Google for a product or something, Google will display ads related to that search. And if your ad appears on Google AdWords and that person clicks on your ad, you would pay for that click. That’s how Pay Per Click (PPC) advertising works, specifically in Google AdWords. You would only pay every moment the advert is clicked on although your ad turns up a thousand times for a specific search query.
You can launch as many ads as you like, for as many different products and services as you like. The beauty about Google AdWords is there is no cost to set up a PPC campaign, and you can modify your campaign as often as you like. Plus, Google provides a comprehensive report showing which words and phrases produce the most click throughs for your ad. To maximize your Google AdWords campaign, follow these seven rules. This is wise PPC management.
1. Avoid Highly Searched Single Words. Choosing highly searched single words puts you in competition with lots of people who are willing to pay a lot for those exact words. These single words can cost $9-$20 per ad click, making them tremendously expensive to buy. What’s more, as a single keyword almost always doesn’t totally signify the product or service, this is very impractical.
2. Choose Phrases Instead. People mostly look for specific information or a solution to a specific problem. Then don’t search for ‘schools’, but will rather search for ‘law school los angeles’. Buy targeted phrases with location, rather than buying pricey single words.
3. Write Relevant Ads. You want to display your ads only when it is relevant to the search, and not display it all the time. You want your advert to turn up only if someone is actually searching for what you have on your site. This makes it a cost-effective Pay Per Click advert. To pick ad phrases based on the way people search – phrases looking for a solution or an answer is the way to make an appropriate advert. Make as many different combinations of words and phrases that might be typed into.
4. Avoid the Crowd. Check Google AdWords on how many ads already exist for a particular keyword, and also check what pages are shown in search results. It’s best to bid on keywords and phrases that have no ads when you bid on those words, making your ad the only one shown, which makes your ad really stand out. If the keyword already has a number of ads running, and more adverts repeating on the 2nd and 3rd pages of Google search results, better search for a more unique but appropriate phrase or word.
5. Write your Ad With Care. Write your ad carefully since you have a very restricted ad space to get your point across. Your headline should state the benefits of visiting the link, and the two lines should include attractive words that further describe the link.
6. Set a Practical Budget. This is self-explanatory. You don’t want to overspend or that would leave you spending more money instead of gaining more money. It’s important to set a maximum daily budget to control the cash out. Google will inform you if you go above your budget.
7. Check the Results. Google AdWords provides broad reporting features that indicate the performance of all your keywords. Through this, you can identify which phrases produce the best results and can help you come up with similar keywords to add to your list.
If you follow these seven basic rules, you definitely know how PPC management works with Google AdWords. The best PPC management company can also help jumpstart your campaign right on track. The right push can make your Google AdWords campaign a valuable investment.
What Is The Contrast Between A Good And A Bad AdWords Campaign?
Posted by admin in PPC Advertising on June 4th, 2010
What’s remarkable with Google AdWords is it bridges you and your customers at the exact moment when they are looking for your product or service. And what’s even more remarkable is its network reaches more than 80% of Internet users around the globe, according to Google itself. You have the freedom to select your own keywords that fits your ads to your target audience adn craft you own later with Google AdWords, and pay only when someone clicks on them – aptly called Pay Per Click (PPC) advertising.
If done the right way, Google AdWords is the perfect way to advertise on the Internet. It can touch hundreds, even thousands of surfers searching for your exact product or service, which will ultimately cause improved sales transactions. Don’t be like those companies that have invested so much in PPC advertising, yet only get unwanted clicks from untargeted audience. I have cracked the difference between a good campaign and a bad campaign with my years of experience in the PPC advertising industry.
Fruitful Google AdWords campaigns all come down to the utilization of very specific keywords that firmly depict a product or service, instead of broad or generalized keywords. Next comes geo-targeting. You need to recognize whether your product or service is local, national or global, as Google AdWords lets you to choose where you want your ads to be displayed. With geo-targeting, you can specify a single state, an entire country, multiple countries or even the entire world; it’s all up to you.
To give you a clearer picture, for example you were a gourmet brownie company that delivered brownies only in North Carolina. If you bid on keywords like gourmet brownie and had them displayed throughout the US, then you would most likely receive a lot of worthless clicks that will still be billed to your account.
What you should have realized are: first, the keyword gourmet brownie is too generalized and does not particularly illustrate your service of gourmet brownie delivery. Secondly, your adverts should have been published for North Carolina Internet surfers only because this is the only state in which you supply gourmet brownies. The best thing to do is to bid on a keyword like gourmet brownie delivery and set up your ads to be displayed in North Carolina only, causing you to receive targeted clicks. PPC advertising is not only to obtain as many visitors to your site as possible; but instead, to acquire the best quality of targeted clicks. You need to concentrate on bidding keywords that will send targeted clicks to your website because AdWords is Pay Per Click advertising. This way, you would only pay for legitimate clicks and not unwanted clicks.
When done the right way, Google AdWords could open new horizons of selling your products or services online; if not, then it would cause you to spend loads marketing dollars. So, be sure to optimize your keywords and target them to reach your targeted audience online to have a good, if not the best PPC search marketing. Now you know that PPC internet advertising is that simple. Good luck!
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