Posts Tagged PPC search marketing
Mobilize Your PPC Search Marketing Campaigns For The Yahoo/MSN Merger
Posted by admin in PPC Advertising on October 15th, 2010
Having sanctioned by all the regulating bodies, we can see the Yahoo/MSN join forces in no time. What’s left for advertisers is to wait and prepare their PPC search marketing campaigns for that big leap. As the little details of the merge are being smoothened out, there are a few things you might want to think about.
Clearly you should not neglect your MSN search campaigns; on the contrary, you should work equally hard with them because MSN and Yahoo will be one. Don’t wait for that time to come; set up your Quality Score with MSN to prevent being in a bad place. A point to think about: If you have some form of reference line before the bid landscape being transformed by marketers trying new ground and making their way around, you would have a competitive edge.
When the merge happens, launching your Pay Per Click campaigns on Yahoo only or on Yahoo and its partner sites is feasible. Your performance in the online marketing world will very much get better. Besides, marketers can now run their Pay Per Click campaigns on Yahoo partner networks only. For whatever reasons they may have, niche players can take advantage of specifically bidding on a Yahoo partner network only. Just focus on the Yahoo partner network and bar the other referring sites that don’t match your criteria.
If Google has Sitelinks, Yahoo also has its Rich Ads. The betas applying to top branded keywords that Yahoo are testing will give publishers’ customers deep links to access particular promotions or search their sites. More marketers recently have access to these ads and compared to to the beta version where it used a fixed cost model, it is not CPC based. Take your piece of the 25 percent increase in CTR Yahoo is promoting and get your hands on this.
Though you can never really be sure how the merger will affect the PPC internet marketing landscape, but at least you can gear up your PPC campaign for this innovation. Do a lot more testing in your campaigns, from basic ad copy testing to more advanced beta testing as PPC advertising becomes more prominent in your online marketing strategy. Lying around and doing nothing while waiting for the big merger just wouldn’t help you succeed; so go on and keep yourself busy.
How To Work Out A PPC Search Advertising Strategy
Posted by admin in PPC Advertising on September 10th, 2010
PPC search advertising campaigns focus on competitive keywords that require some form of planning. Because the price of starting a campaign rests on what position you want your site to be, it is very essentiall that you plot your campaign well to achieve your desired rank. A website that has a high conversion rate can afford to bid for higher positions. So, how do you get a high conversion rate to get to the top spot? There’s basically only one thing you should do: make targeted ad groups, ads, and landing pages.
Together with the ads themselves, an effective ad group also coordinates with the theme of the landing page. Your ads should describe a product or service, a benefit of the product or service, and an action the user should take to click on your ad. If you have these on your ad, then your landing page should reflect what are stated in the ad. Your landing page must keep to the advert; no inappropriate links, pictures or offers. It should be simple and direct to the point. Give the searcher what he is looking for through pictures of what you’re selling, the reasons why he should avail of your product, discounts, price comparisions, bonuses that your competitors don’t have.
A well-themed ad group composes of not only words that mean the same thing but similar terms. Your ads must contain the keyphrases that correspond exactly that of the searcher’s. To make your advert stick out, these keyphrases should be written in bold letters. Restating terms from a searcher’s query in your advert also boosts click-through rates. But keep in mind that your ads should also stick out from that of your competitors; hence highlighting the exact same keywords of a competition’s ad won’t make your ad stick out that much. Be creative and experiment with different ads to see which attracts more visitors.
Just remember these: (1) arrange ad groups according to theme, (2) keep keywords made up of the same words in the same ad groups, (3) optimize ads to the keywords in the ad groups, (4) stress the advantages and the course of action in the adverts, (5) provide the advantages promised in the ads on the landing pages, and (6) keep landing pages clear and simple. If you look closely at it, it’s only a matter of perfecting your keyword-ad-landing page combination to have a successful PPC search marketing campaign.
