The first thing you will need to decide on is what key words you would like to rank well for. Ensure that your keywords best represent your chosen website concept. For instance , if you have a website on bathing suits, you would not want to target the key word “suits”. This word will be highly competitive and will bring people to your website that are looking for all sorts of things like: business suits, space suits, godzilla suits, and even scuba suits. These visitors will be a drain on your bandwidth and will probably not buy what you are selling. If you can narrow down the keyword even further to keywords such as “men’s bathing suits”, “women’s bathing suits”, or “kids bathing suits”, you will have an even easier time ranking for your word.

Once you’ve established which key words you would like to focus on, you can then optimize your web pages accordingly. The key word with the largest demand should be used on your site’s home page. You can then link all of your other pages to the home page using your main key word for the anchor text in the link. This is most easily achieved by having your main keyword in the domain name. If your main key word is bathing suits, and your sites domain is super-smooth-bathing-suits.com then you can have your all of your pages link to your home page with the sentence, “move from page X, back to Super Smooth Bathing Suits home page”. This way the sentence makes sense and has the keyword anchor text you need. Every page you make from this point on, will be an extra link to your home page.

Next you’ll need to hone in on your particular key words web page. Each page should be optimized in the title, description, header, and body copy of the page. Put the keyword in the title, description, and header atleast once. Following this you need to make sure your key word shows up in the body copy enough times to make it relevant to the page. Do not spam your page with your particular keyword, it will hurt the readability of your page and anger your visitors. Spamming your page with a given keyword will only make it unreadable to your web site’s visitors.

Also make sure your keyword is placed into a text link in the body copy. This helps add another crucial page ranking factor to your page.

I hope this article helps you in your page building and page ranking endeavors. Remember that any seo package that does not analyze your key words is probably not going to get you the ranking you need and deserve.