No surprises, You Tube continues to attract more and more trade show videos onto its platform. And no wonder why. Even in statistics going back to 2007, You Tube was taking in the lion share of online video views with a commanding 2 billion plus views out of as estimated total share of 9 billion views.
Companies who have gone to the trouble of creating a trade show video for a one week exposition can now extend the life of their video indefinitely by creating the appropriate tags and title and posting it on You Tube.
For example, consider the Dubow Textile Trade Show Video. This video comes up number one on Google if you search for Trade Show Video You Tube. The video is entitled “Dubow Textile Tradeshow Video.” On You tube the web video has racked up over 4,000 views, a significant addition to whatever it might have received if merely posted on the company website.
The Dubow video succinctly portrays the process of ordering and producing contract custom embroidery online, from their company. From order to approval to production the video shows scenes of the company plant in operation. The video is set to a background of steely synthesizer music, a very popular choice for industrial trade show videos. The current You Tube tag is “Dubow Textile Industry.” While the video is swamped in competition when someone searches on You Tube for textile video, it comes up first if someone searches for textile trade show video.
Underneath the video a texted paragraph opens up and describes the content:
“We are a full service embroidery vendor, our mission is to set the standard of excellence for our customers in the specialized custom textile industry. We accomplish this by anticipating our customers’ needs through: Innovative process management, Creativity, Integrity, Dedication to our employees”
4,000 + views indicates that the video is getting attraction. And in fact, it would have been even more effective if the company had placed a link to their web site in the text. As many You Tube Video producers get lots of traffic from back link searches.
The bottom line is that posting trade show videos on You Tube, along with proper titles tags and a link back to the parent web site is a great way to extend the range and temporal usefulness of a trade show video that was originally created for a one week show.
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